The 5 Most Innovative Promotional Ideas for Email Marketing

posted by Chris Valentine

innovative promotional ideas

People are constantly bombarded with sales messages. Emails, ads on TV, billboards, it all starts to blend together. That’s why you need to come up with innovative promotional ideas

Otherwise, you’ll never mount a successful campaign. Your click-through rate will remain low and your sales will be lackluster. 

Here’s how you can make sure that doesn’t happen.

1. Understand Pop Culture

A witty or timely meme can show that your brand is connected to society. People often check their email when they’re bored. If you don’t grab their attention immediately, they’ll hit the delete button. 

The right meme will draw them in. Remember to be conscious of your voice. A young brand geared toward millennials and generation Z can experiment with humor while the efforts of an accounting firm hoping to hook corporate clients should err on the serious side.

2. Create a Local Video 

Videos work. If you want to keep people’s eyes from glazing over when they open your email, grab their attention with a video. To really make your video stand out, make it local. 

Let’s say you sell handcrafted scarves. If you live in Small Town, Idaho, make a promotional video featuring your town. People who live in the town will be charmed. They’re more likely to buy from you if they have positive associations with your brand. 

People who don’t live in your town will appreciate the fact that your brand has a real voice. If you utilize a HubSpot Mailchimp connection, you can easily track your data. That will let you know how many people click on your video.

3. Use Referrals

We’re social creatures. If we can make money by talking to our friends, we’ll do it. A strong referral program gives your customers a vested interest in your success. 

Promote your referral service everywhere you can, including in a monthly email to your subscriber list. 

To get creative, ask your customers to do things like getting a certain number of likes on a social media post or tag themselves or a friend in a picture promoting your brand. They can even promote the referral service.

4. Give Away Freebies

Who can resist free things? If you can, give something away to your customers. It doesn’t have to be much. 

For example, if you have a restaurant, you can email people a coupon for a free appetizer if they buy a main course and a drink. 

5. Get Personal

A personalized email goes beyond simply using the customer’s name. To be really effective, you need to make it seem like the message is customized for their tastes. 

If you do it right, you’ll see a huge return. A customer who constantly buys dog leashes should get an email next time your dog food bowls are on sale. 

Innovative Promotional Ideas You Need to Try

Innovative promotional ideas don’t come around often. When you think of something that can help your business, you need to act quickly. If you wait too long, the idea may no longer be useful! 

We can help you get a jump start on your next big idea. Read our blog for up-to-date business advice. 

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