Effective ways to utilise branded video for your next marketing campaign

posted by Chris Valentine

When it comes to engagement and the consumption of media, nothing comes close to the impact and influence of video. And if you’re at the helm of developing a new marketing or advertising campaign, you want to build trust and understand your target audience more, then using branded video content is something you should be focusing on.

Video content provides you with a platform that directly reaches out to your chosen demographic all whilst portraying your latest services and goods. Video comes with a whole host of benefits, just remember that scaling, analysing, managing and automating your video content is easier with the video brand studio from 

Read on to discover some effective ways you can utilise branded video content for your next marketing campaign

Social media video creation

Video content and social media go hand in hand. Not only do you have a plethora of platforms to share across, including Facebook, Instagram, TikTok and Pinterest, but your videos also have the potential to be shared organically via those who choose to engage with your content, meaning that a simple 60-second video could be shared to a much wider demographic than you ever thought possible. 

Also, you can incorporate video content into your next paid marketing campaign, specifically targeting those you believe will engage with and be interested in your products and services – getting your brand out there has never been simpler, or more budget-friendly. 

Remember: Video content should always be optimised for mobile users, as this is the most popular way we consume video content.

Don’t be intimidated by YouTube

It’s easy to think that YouTube is aimed at a younger demographic and that its primary use is for vloggers and budding influencers to accelerate their online careers. However, it’s just not the case. YouTube provides the perfect platform for you to advertise your business and bring in more engagement, not just from your target audience but from a wider demographic too. It’s worth remembering that a well-ranked video with strong SEO can also improve your visibility on search engine results.

Explain-all videos

Is the customer service team dealing with the same queries day-in, day-out? One way to engage with your clients more, rather than wasting resources, is by developing some simple, yet entertaining explainer videos. It’s a simple yet effective way to share information about a particular product or service and cover the most common queries at the same time. If an explainer video is done well, it can also intrigue consumers further, and they may reach out to you for even more information. 

Live video

Live video thrusts your business straight into the heart of your online platforms. It can feel a little daunting, but it’s one of the best ways to build trust amongst your followers and even convince those on the fence to make their first purchase. Whether you’re launching a new product or conducting a live Q&A session, live video is fun and incredibly engaging if executed well.

Final thoughts…

Remember, however you decide to utilise video for your brand, the Video Brand Studio from can help you keep your media organised, make last-minute changes, and even create video that is always on trend and on-brand. 

You may also like