Importance of Videos in Today’s Business World

posted by Chris Valentine

The Importance of Videos in business today is undeniable ... photo by CC user Subhashish Panigrahi on wikimedia commons

Photo by CC user Subhashish Panigrahi on wikimedia commons

Whether you run a home business or an office with few employees or tons of them, you’ve probably taken note in recent years that the business world continues to change.

Yes, while some old practices like calling clients on the phone, mailing out letters, even using a fax machine do still exist in many companies, other things have come and replaced previous means of doing business.

One of the newer business tactics in more recent times is using video to advertise one’s brand.

No matter what industry you are in, the importance of videos is undeniable not only to your brand and landing more customers, but also bringing more employees on board.

Images Tell a Story

So, how often does your company use video, be it to try and bring on board more customers or make new hires?

If you are using or considering working with video in your business, first and foremost, make sure it is as professional as possible.

In some cases, companies will be strapped for cash, so they look to shoot any videos on their own. While some may succeed, many others end up producing videos that look average at best. When that happens, consumers and/or potential hires may think twice about wanting to be part of your brand.

Here are some ideas where you may want to shoot videos; keep these in the back of your mind:

  • Selling your brand to potential hires – Even though the job market is still shaky on a number of professional fronts nationwide, many others have seen a turn-around in recent times. Potential hires want to see a company that not only is strong now, but has the makings of a business that will be around for many years to come. With a business like that, many individuals will see job security. Whether you are shooting accounting videos, medical videos, forklift training videos, or a whole host of others, give individuals a reason to want to come work for you and your company;

  • Selling your brand to consumers – While it takes employees (sometimes it may just be you in your own business) to run a business, the company won’t go very far without customers. Given that fact, videos can certainly enhance your brand, along with bringing you a regular stream of revenue. In order to get the most out of videos that current or potential customers might see, always put a high priority on quality. Just as in those videos you shoot to try and entice people to come work with you, your consumer videos must resonate too. Also take note that you do not want the videos to be too long in length, as consumer attention spans tend to drop off after a short period of time. Shooting a video of 30 to 60 seconds give you enough time to get your brand’s message across, tell the consumer why he or she is best served buying your product or service, and why your brand is second-to-none to the competition. Lastly, the video should be positive, including having happy people in it. Yes, it seems like a no-brainier, but always make sure your videos send out positive vibes;

  • Selling your videos on social media – You may have the greatest company videos, but what if essentially no one is seeing them? That can be the case if you’re not using social media (and properly using it). Be sure your company videos are getting plenty of social attention, especially on the top sites like Facebook, Twitter, Instagram and of course YouTube. It will also help if you assist others (except of course for direct competition) in promoting their videos too. In doing so, these people are more likely to share your videos with others they know, helping you spread the word about your brand. Finally, encourage your team to promote the videos too on their social channels.


Videos in today’s business world can do wonders for brands, but this of course means using videos that are professionally shot and have time and effort behind them.

No matter what the need you find for video in your business, be sure that you understand their importance in giving your brand positive attention.

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