In this day and age, there are only quite a few people without a social media account. It has become apparent how social media has found its way into the lives of numerous people. Interestingly, businesses leverage this to promote their products and services as an online marketing channel. Thus, apart from using social media platforms to be constantly updated with the events happening to everyone, the same platform is utilized to drive traffic to a website by promoting content.
Social media platforms are heavily used to promote blog content, with links that lead users to the official site of the brand or business. A superb and informative content on your website will render useless if it is not uncovered by your target market. However, in order to ensure that you will be able to reach a wider set of audience, you need to build on your following. The more followers you have on your social media accounts, the greater chance you have in garnering more traffic to your site. You can leverage Instagram’s organic growth service or use automation tools on Facebook to boost your activity in order to gain a significant amount of followers on your social media pages. These often use artificial intelligence to identify the demographics that you want to attract into your business. Nevertheless, promoting content can also be done through:
Research on the peak times of your audience and use this as a basis on when you post your updates and contents on social media. Depending on the demographics that you set, you may find that the best time for you to post content is during lunchtime when they are taking a break or early in the evening just before dinner. There are certain tools that you can use to help you determine the time of day and the day of the week when your target audience is most active.
You will most likely succeed in driving traffic to your site through social media platforms if your posts are easily clickable and shareable. This will provide your followers with the ability to effortlessly share your posts to their own social media accounts, generating a wider audience reach. In order to do so, you can even embed social media sharing tools on your blog. Often times, this tool will even provide you with an insight into the number of shares of your post.
In conclusion, social media is one of the most cost-effective means to generate brand awareness by driving traffic into your website. With platforms such as Facebook, Instagram, Twitter, or LinkedIn, you have the opportunity to easily connect to your audience and lead them to your official business page. Thus, it is time to do your market research and take note of the demographics of each of the platforms that you are venturing out into. This will lead you to maximize the usage of the platform according to your specific needs.