10 Email Marketing Strategies That Every Salesperson Should Follow

posted by Chris Valentine

Amongst many marketing strategies, emails are still known to be one of the best methods to generate the most organic traffic towards your business websites.

That is precisely why the following tips are mentioned below to help you upgrade your company more than one step ahead in this competitive business world.

  1. Quality Content

If your content isn’t good enough to keep your subscribers interested in what you have written, there is no way that they will stick around to read your email for more than a few seconds.

Your content also acts as a representation of what your line of work is all about and how it can benefit you. If the first impression isn’t going to catch the attention, it is highly likely that no one would ever consider opening your emails the next time it pops up in their notifications.

You need to make sure that your email content is in such a way that will interest your audience. You can even boost your email content strategy by using lead magnet software and gather more contact details from your subscribers.

  1. Subject Lines`

The first and foremost important detail that you need to keep in mind when you tackle email marketing is to choose the right words for your subject lines.

It is vitally important because it can determine whether the user will open the email or not. One of the most common and high rated openings on emails is that had names of the user-written in the subject.

Moreover, you also need to make subject lines short and catchy because most people use mobile devices to open emails. For example, the iPhone only shows about 36-38 characters on its screen. In that case, the best tactic you can come up with is to choose a subject that has a user name and is written within 20 characters at the very least to catch your targeted audiences attention.

  1. Personalize

What most sales associates have come to notice after a lot of trial and error is the fact that it is tough to get a new stream of customers to open their emails. But when emails were generated to satisfy current customers, they gained a boost in their sales.

Customers who have already bought from you will know what your company has to offer. Personalizing can detect what the user is interested in based on purchase history and other factors. This way, you can send those links via emails regarding products they might be willing to purchase to gain more of their attention and more revenue towards your website.

  1. User-Generated Content

One of the best ways you can boost your email campaigns is to take advantage of user-generated content (UGC).

You can ask users to submit a UGC to encourage the communication between the user and brand. And at the same time, you can also open up opportunities for new customers to indulge in your business.

People are more likely to consider buying something after reading another users review rather than what they see on the official webpage. You can also offer discounts to those who are willing to submit pictures of them using your product so that they are more inclined towards providing a UGC through emails.

  1. Use of Social Media

Indulging in social media forums is one of the best ways to reach out to people across the globe to make them notice your brand.

Emails can be used to provide your users with links to your social forums. You can design your emails and add a social icon at the footer of the email for people to see your social channel and also upload a version of your email to their social media platforms as well. It can increase your exposure to potential future customers.

  1. Trigger Automated Emails

Judging on the purposes of which things your subscribers have used your website in the past, it can help you to gain more personalized information about them.

Once you have that info, you can then start categorizing them into segments based on their purchase history, interests, and behavior. This segmented collected data is then used to trigger automated emails sent to users at a time when the user is likely to open the emails such as on their birthdays or anniversaries etc.

  1. Add Urgent Aspect

When you add a hint of urgency in your emails, people will act much faster than they usually would if the critical factor was not mentioned at all.

Most brand emails include words like “Buy Now!” “Hurry!” or “Limited Offer!” which creates a sense of emergency which pressures the customer to glance into the details of an email. You can even use dates or time left options for more effective when it comes to this strategy.

  1. Make it Mobile Friendly

As per reports, 50 percent of emails are opened on mobile devices and are continuing to grow as well.

Optimizing your emails for mobile experience can get you one step ahead in your email marketing. Most of the revenue generated on websites is via mobile phone users, which implies how necessary it is to make your emails mobile friendly to generate more sales.

  1. Gain Exposure through Referrals

Another useful email marketing tactic is to use emails to offer incentives to your satisfied customers and gain more customers at the same time.

People will consider buying things if they trusted the person who recommended it. You can use emails to ask your customers to send referrals to people they know. And in exchange, you can offer them and the ones being referred to get discounts through this method.

  1. Keep Track of Time

Knowing when to send out your emails can help you generate more revenue for your site via the number of people willing to open your emails.

Being consistent with emails is a choice, but being strategic about it can help you in the long run. Notice the timings of when the viewer rate is higher when you send out emails. It can help you to know when you should send out emails mentioning limited goods or new products so that more people can view their details through emails.

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