Nogger Black
An Ice Cream Bar Called Nogger Black Has Been Called Racist By A Swedish Rights Group
Written by OddCulture on April 18th, 2005 in Odd Culture.
An ice cream bar called “Nogger Black” has been called racist by a Swedish rights group. The ice cream is made by company GB Glace.
Source: The Local
Sweden’s biggest ice cream maker, GB Glace (a Unilever company), has been accused of racism after launching an advertising campaign for its new ice cream, Nogger Black. The company has been criticized by the Center Against Racism for associating the ice cream with black youth culture, including using graffiti-style writing in the ad. The ad itself features a heart drawn in white on a black background with the words “Nogger + liquorice = true” inside.
Stig Wallin, the guy who chairs the Center Against Racism, by his own admission, immediately read “Nigger + liquorice = true”. The company countered that the original ice cream called Nogger has been around since ’79. The name “nogger” comes from the nougat filling.
Adland has more about this story.
yo NOGGER Manufacturrers I/Ahh want too git This Ice-cream bar into new zealand and Australia. -Pronto. Ahh/ I had a bar off it flyying Air Singapore From Frank-Furt///Germany to –Singgapore a week ago. And are tryeed too collect as many off its cover wrappings as possible as collecters items like stamps and phone-card;s. /coins. that Volk collect internationnally. my contact address is Sean f. O’dwyer. number 140 hobson Street. C.B.D. 1010. Auckland city. new Zealand.