The Importance of Product Labelling in Marketing

posted by Chris Valentine

Do looks matter? In marketing, the answer is a resounding, yes!

A whopping 67 percent of consumers will make a purchase based on the packaging or labeling alone. This simply means that before you put a product on the market the best thing you can do is perform tests to see how your labeling holds up against your competitors.

If their product labeling is better than yours then they will beat you on the shelves. The labels on your products must stand out. Here are the major reasons why you need to focus on creating the best labels possible.

1. Create a Brand Identity

Your labeling will help your brand to be recognizable, your aim is to create a label that is distinctive enough so that it can be recognized no matter where the product is found. In order to do this, you have to think about colors, typography, and imagery.

This requires careful planning and usually means that you create samples of different styles and test them. Even if you are a small company you can secure the views of family and friends because everyone is a consumer. Ask them to choose which labels grab their attention and let them tell you why.

Of course, if you are a larger company you can create test groups to get opinions about your labels.

2. Provide Product Information

One of the things you can’t overlook when creating a label is the fact that it must give information to the consumer about the ingredients in the product. This is especially true if the product is a food item or something that is used on the body.

The ingredients and the concentration of them are very important to a lot of consumers and they will often base their purchasing decisions on this information. Granted, not all consumers will read this information but even when they don’t, most like to see it available. It makes them feel that you are being transparent about your product quality.

3. Stand Out with Your Labels

There is a real battle that goes on at the shelf and your product will meet its competitors there. Many consumers make spontaneous decisions while standing at the shelf. A lot of those decisions are made based on labeling.

If you are a small company this can seem overwhelming. However, there is help available and some of it is free. For example, there are free templates to create water bottle labels for events available online.

You can also create labels online at reasonable prices and print them in your home or office. If you are creative you can design them yourself. If not you can hire someone for cheap at freelancing sites like Fiverr and Upwork.

The point is gone are the days when you had to break the bank to create stunning labels because there are now so many online resources available.

A Final Look at Product labeling

Correct product labeling is a must if you want to get your product to stand out from your competitors. However, there is a lot to consider before you come up with a final look for your label. Make sure that you do proper testing.

The best thing about labels is that they are not difficult to create anymore. You can do everything from your computer and print it when you are satisfied.

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