Smiling Bob is gonna be looking cool in jail, according to the Wall Street Journal’s Health Blog:
Steve Warshak, founder of Berkeley Premium Neutraceuticals, was convicted earlier this year on 93 counts of conspiracy, fraud and money laundering. Federal prosecutors said the company bilked customers out of $100 million through deceptive ads, manipulated credit-card transactions and refusal to accept returns or cancel orders. “This is a case about greed,” U.S. District Judge Arthur Spiegel said. “Steven Warshak preyed on perceived sexual inadequacies of customers.”
For those who never watched ESPN or late-night television, here’s Bob:
These commercials used to crack me the hell up, and it is a little sad that anyone ever believed them. I remember when the WSJ bought pills of this ilk and ran them through a centrifuge; common ingredients were sawdust and drywall. It’s also a little sad and contributes to my explanation of why no one wants to cure cancer and instead we concentrate on Viagra and male pattern baldness – cancer just doesn’t lend itself to vanity-inflating ad campaigns like this.