How to Make a Symbol and Logo for Your Business: A Simple Guide

posted by Chris Valentine

So, you’re looking to create a new logo for your brand or business. You want to make something that is easily recognizable and eye-catching so you can grab people’s attention and improve your brand awareness.

The good news? We can help you make this dream a reality!

In this article, we’ll tell you how to make a symbol for your brand or business that everyone will love. We’ll break down what factors make up a good logo, as well as a few common mistakes to avoid.

Now then, let’s get started!

Browse the Competition

Before you sit down and start brainstorming various logo ideas, take a second to browse your competitor’s logos for inspiration. More specifically, find things that their logos have in common and avoid going a similar route with your logo.

Remember, a great way to stand out from the crowd is to be different. So if everyone uses a similar color scheme or logotype, consider doing something different with your branding.

Pick a Type of Logo

If you know anything about graphic design, you know that there are multiple types of logos. From an emblem logo to a wordmark, there are a few options that you need to choose from early on.

A pro tip? Consider picking two or three logotypes and making a logo for each type. Because you might not like the idea of a combination logo in theory, but that could change if you see one for your company on paper.

Choose Your Fonts and Colors Wisely

If there are two areas where people make mistakes often with their logos, it’s with font and color choices. If you’re picking a logo that doesn’t implement font, that’s obviously not an issue.

But if you are, be sure to pick a bold and legible font so that your wordmark can be read easily without much effort.

Picking a color scheme doesn’t need to be complicated, either. Finding colors that go well together is easy thanks to online color scheme generators. And as long as you stick to three colors or less, you should be good to go.

Focus on Legibility

It goes without saying, but you want your logo to be easy to read and recognizable from a wide variety of distances. A logo that isn’t legible isn’t a good logo, to say the least.

Picking legible fonts and limiting yourself to only three colors is a great way to make sure your logo is easy to read.

Keep your basic uses for your logo in mind when your designing, too. Try to make something that will look good on the side of the building as well as on a custom embroidered name patch on an employee uniform, for example.

How to Make a Symbol for Your Brand: A Guide

Well, there you have it! That is a guide on how to make a symbol for your brand! So, as long as you keep these ideas in mind, you should be able to create a visually-pleasing and effective logo!

Remember, take your time during the planning process. Look at what your competitors are doing and try to go in a different direction. Also, take some time to consider what your target audience would find appealing.

Keep your fonts bold and legible and limit yourself to three colors or less, not including the color white. If you stick to these rules, you should have a logo that looks great from a wide variety of distances and angles!

Looking for more graphic design tips and tricks? Check out our blog!

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