So you’ve decided to take the leap and hire a social media consultant? Congratulations!
This is a big step for your business and you are sure to see promising results. But with so many consultants on the market, how are you supposed to know which one is best for your specific company?
These five questions can help you start the process to find the perfect social media consultant for you and your business.
1. How Will Content Be Developed?
Content is imperative when it comes to social media. So, you probably want to know exactly how your new social media consultant will tackle developing your content.
This is also your chance to clarify if you want to approve everything your consultant comes up with or if you trust them to do the work on their own. Ask if they will plan your content a week in advance, two weeks in advance or even a month in advance.
Different companies look for different answers, so it’s important to know exactly how you want your consultants to plan your work prior to signing a contract.
2. Are You Connected To Influencers In My Market?
Social media consultants should already be connected to influencers in your market.
However, if your consultant isn’t connected to the influencers in your market, you don’t need to toss the idea of working with them out the window. Instead, ask how they will connect to those influencers. If they have a strong call to action, you should be in good hands.
3. Do You Have Examples Of Your Past And Current Work?
Experienced social media consultants are often eager to show you their past and current work. Not only will looking at their work allow you to know what to expect when working with this specific company, but it will also allow you the resources to reach out to their previous and current clients.
You can use this information to ask those clients if they enjoy working with their social media consultant and if they recommend them for you.
4. How Will You Spend My Social Media Budget?
It’s essential for you and your social media consultant to be on the same page when it comes to your social media budget.
Are they going to focus on face to face marketing like Smart Circle YouTube Channel? Or are they going to focus on Facebook Ads? If this is their route, Facebook Ads cost money, and it’s important that your social media consultant knows the best way for your specific industry to spend money on those ads.
5. What Is The Most Important Task You’ll Focus On?
Answers to this question can vary, but the main answer that you are looking for is audience analysis and engagement. Knowing your audience, studying their social media trends and keeping up to date on that information is essential for a social media campaign to work.
At the end of the day, if your social media consultant isn’t as dedicated to your audience as you are, your social media campaign will be lacking an essential piece to the puzzle.
Social Media Consultant
Hiring the perfect social media consultant for your company can be daunting, but by asking different consultants and agencies these five questions, you are sure to find the perfect match for your company. And don’t be afraid to ask more questions that come to your mind. These questions are simply ideas to help you start your hunt.
Did you enjoy this article? If so, take a look at our other business articles for more expert advice.