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The Development of Online Beauty Shops

posted by Chris Valentine

There is a significant shift to online shops. The worldwide sales of Ecommerce rose by 23% and reached $2.3 trillion by 2017. According to eMarketer news, this will put ecommerce sales at least one-tenth of the total worldwide retail sales. It’s no question that the digital shift is a great advantage to those that are pursuing the global market.

Ecommerce sites are driving the beauty industry in terms of growth. According to the data of Statista in 2017, beauty ecommerce in the US grew over $1.6 billion in sales while the brick-and-mortar store sales are at $168 million. Products have become more accessible to customers, and the competition between ecommerce sites is heating up.

If you have an online beauty website begging for an upgrade, here are some tools you can use for development:

1. Reliable supplier

In developing a stunning global beauty ecommerce website, you need to find a trustworthy supplier. Your products can make or break your reputation. In the digital space, a single bad review on one of your products could lead to disaster.

If you’re opening an ecommerce shop that sells Korean beauty products, you should find a reliable wholesaler. Asian Beauty Wholesale specializes in Asian-made cosmetics and skincare products. You can find more about the company here.

2. Voice search

Part of your development plan should include the capability to search for items using voice. The voice search function used to be a novelty or something you only do while you’re driving. Smartphones allow you to ask Siri for today’s weather or play your favorite song. Now, voice search is a serious business. According to polls by Comscore, 50% of all searches will be using voice searches by the year 2020.

The development of smart homes and devices have contributed to this rising trend. Like smartphones, smart speakers (like Google Home and Amazon Echo) can now access voice assistants through a Smart TV, fitness tracker and smartwatch. Integrating voice search on your website will surely bring you more potential buyers.

3. Simplified design

In developing your beauty ecommerce website, you need to prioritize speed. These days, a successful site has to have excellent user experience (UX) and user interface (UI). The simpler your website looks, the better it is for customers and clients.

Your site design is an essential influence on how you represent your brand online and how each customer interacts with your site. Create a website so simple that it brings back the heart of the experience, with no flowery distractions that give the customer a hard time choosing what they want. The trend is now called brutalism, which is a return to less sophisticated designs used in the early days of website making.

4. Personalized experiences

Develop your ecommerce website by creating a more intimate interaction with your buyers. Among the biggest challenges of the fast-paced beauty ecommerce industry is how to make a customized shopping experience without human contact. Thankfully, there are ways to automate personalization without being too robotic with the use of chatbots and website AI software.

On your website, you can use the customers’ past purchases, and give product recommendations based on their preferences. You can also use the same feature when sending out personalized emails. Even a simple subscription and dashboard functionality can go a long way.

5. Faster delivery options

The ultimate goal of ecommerce is to create a seamless experience from cart checkout to package arrival. Because convenience is the main selling point of an online shop, you need to increase your speed further to compete with the traditional popup shops.

Online transparency has become more competitive in terms of pricing and product selections. Shops have increased efforts to keep the attention of customers, to the extent of some companies developing a one-day or same-day delivery system. But more compound logistics are required, and margins could ultimately slide if you don’t plan things out properly.

Final Thoughts

Ecommerce has taken the market by storm. This immense growth has created a joint of offline and online retail services. Beauty shops have found a foothold in the digital space. If you’re planning to expand your business to ecommerce, you can take notes from the examples stated above and grow your beauty store. Develop your online store into a bigger one and watch your profits soar.

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