When it comes to hiring top talent for your company, you may find yourself coming across a number of challenges – one of those being that recruiting trends are ever-evolving. If you’re not on top of these trends you could potentially lose out on the best talent to a competitor who is more in-tune with current recruiting efforts.

IQ Partners recruitment agency has spotted these five upcoming trends that you should be aware of if you want to stay on top of your hiring efforts. Use this knowledge to your advantage and your chances of finding and hiring top talent are sure to improve.

1. Still a Candidate-Driven Market

Over the past few years top talent has been consistently difficult to find. It’s a candidate’s market, and they know it. With multiple job opportunities to choose from its important that you are aware of, and understand, the power dynamic in your relationship.

2. Create a Great Candidate Experience

Since the candidates have all the power, you need to make sure that you are giving them the best experience possible so that you will attract them to your company. A positive experience will make them more likely to apply to your position, meet for an interview, agree to the job, and even speak positively about your company to others.

Wondering what you can do to improve your hiring experience? Check this out for some tips.

3. Recruitment Marketing Is Growing

More companies are relying on marketing-style tactics to help create awareness and generate interest that will attract candidates to available positions. Recruitment marketing is meant to attract top talent by nurturing talent leads and build relationships with top performers in the industry.

Using a marketing-style approach to hiring might just be what you need in 2020 to attract the right candidates.

4. Branding is Even More Important

Branding in recruiting isn’t just about having a strong social media presence – it’s also about having a good reputation as an employer. When approaching a candidate or when a candidate sees your job posting, you better believe that they will be checking out your company first.

That could mean looking it up on Glassdoor to see what current and former employees have to say. People these days want to work for a company that cares about its employees, offers opportunities to grow and advance their career, and that offers very attractive compensation packages.

5. Social Media Recruiting

How are you building your company’s brand? One way is to use social media channels to build relationships with candidates. It’s also a useful way to identify potential candidates, reach out to them, interact, and encourage them to apply for your position.

Don’t know much about social media recruiting? Take a look at this article to learn more.

Consider Using a Recruitment Agency

Are you finding it difficult to keep apace of trends, and are not even sure where to start? Let a recruiting company do the work for you – they know all the ins and outs of hunting for top talent, and will find the right one for you in no time.