Advertising is a term we are all too familiar with. In this current age, every human with a Smartphone or smart TV and access to the internet is constantly bombarded with online adverts. However, that advertisement faces challenges due to ad blockers, which, currently, anyone can get for as low as $5. That is where out-of-home advertising shines. Out-of-home advertisements, also known as outdoor advertisements, are adverts that reach consumers when they are out of their homes and outside their phones. Whereby, statistically, consumers spend 70% of their time.
There are many types of outdoor advertisements, they include:
Billboard adverts – which is the most commonly known type of outdoor advertisement.
Street furniture – park benches, news racks, Bus Park and shelters, telephone kiosks, etc
– Transit – these ads appear on buses, subway cars, taxis, vehicles, and airport walkways.
– Digital advertising – these are ads that change after a set period.
– Wall scape – which is prominent in highly populated areas?
– Wild postings are numerous posters strategically placed in urban areas without high expenditure.
Out-of-home advertising has many benefits, most of which you don’t know yet.
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Consumers are more accepting of outdoor advertisements.
Consumers have grown a tad callous about digital marketing. That greatly affects the likeliness of a consumer taking an online product favorably. Over the years, online advertising has grown and become more forceful, with many sites asking consumers to watch the ads or buy ad blockers. However, consumers have developed an attitude, and now, they either ignore the ad completely, skip the ad, fast forward, delete the app with many ads, or change the channel or app they were viewing.
On the other hand, the consumer notices the ad but instead sees it as a nuisance and develops negative attitudes. That, however, does not apply to out-of-home ads. The improved outdoor ad creativity entices consumers.
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Outdoor advertising can help build solid brand familiarity.
Other forms of advertising are constant bombardments of consumers. For instance, when a consumer is trying to browse the internet for a quick fix and every link they click is an ad, it gets on their nerves. However, consumers cannot ignore outdoor ads, and they are not a nuisance. Consumers will view an outdoor ad constantly, which builds familiarity and makes recollection easy, hence developing a firm foundation for your brand. However, it is imperative to place the ads where there is high traffic and make them visually stimulating.
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They are fully customized.
There is a misconception about outdoor advertising that it cannot be customized, totally false. Outdoor advertising can be customized and directed to the intended demographic through the verbiage, location, and design. The right location placement, e.g., outside a pet store, near a hospital, or outside a movie theater, can target the right audience.
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Consumers respond to out-of-home advertisements.
There are different ways consumers can respond to an outdoor advertisement, including; visiting the ad shop, office, or business establishment to ask about the products advertised, conversing about the ad, watching a TV show or movie trailer suggested on the out of the home ad, recommending the products to other consumers, or by calling the number provided on the ad. Research has proven that 60% of consumers search for outdoor advertised products on the web. That especially applies to movie trailers after seeing a poster.
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Outdoor advertising is more affordable.
Outdoor ads are more affordable than other ads, e.g., print and digital, especially in this economy. Besides, it has a more lasting positive impact on a small budget. It also lasts longer, considering the media space comes with 24/7 usage of the space and for a length of time.
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Boosting potential sale.
Apart from familiarizing your brand to consumers, out-of-home ads also boost sales. When your target audience is repeatedly exposed to your marketing, they are most likely to purchase your product out of familiarity and curiosity. Sometimes, these ads are there to remind customers of brands they are already familiar with. Besides, the colorful creativity in outdoor ads also compels consumers to try products or services they wouldn’t have before.
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In the out-of-home ad, viewers are not just drivers.
Consider the number of taxis that pass by your ad, then consider the passengers in the taxis. Also, consider the 54% of the adult population that walk into town, downtown, or city and past your billboard. Averagely, thousands of people would have viewed your ad in a week, some repeatedly.
In conclusion, out-of-home advertising is the go-to form of advertising now. The insane low costs, outreach, high viewership, and motivation on consumer’s action is unbelievable. Your ad can also appear where purchase decisions are made, which in turn causes more foot and online traffic to your establishment and website, respectively.
