Social media is essential to any dental marketing strategy, but since the trends are changing so often, it can be hard to keep up. You don’t have to feel intimidated when implementing a social media strategy for your practice.
You can use these platforms to your advantage by creating contests, becoming a community presence, and enhancing your overall digital content strategies. Plus, a successful social media strategy can lead to increased revenue for your practice. Here are 5 ways to boost your social media presence for your dental marketing plan.
Join a Social Messaging Platform
Social messaging is a trend that you can add to your marketing plan along with your other social platforms. Apps like Facebook reach an enormous number of users, making them an advantage to use.
If you’re wondering how they fit into your dental marketing plan, you can use these apps to connect users, encourage reviews, and utilize targeted ads.
Don’t Forget About Video Content
Mobile video traffic is constantly growing – 81% of businesses use video in their marketing strategy, increasing from 63% since last year. If your practice doesn’t have any video content or a YouTube channel, it’s time to utilize this trend.
Your patients want to see videos from your practice, and you can give them great content like posting about procedures, dental tips, case studies, or community events. Video content is such an effective strategy because it is a way to engage with users, who could take actions like sharing your video. With more exposure comes more referrals and prospective patients. A YouTube channel is especially important since it is one of the most visited sites in the world, and gives viewers a chance to share comments and engage with your content.
Use the Live Feature
Live content is becoming more popular, and this feature is being used on platforms like Facebook, Snapchat, Instagram, and Twitter. The appeal of this type of feature is that users can connect with a brand in real-time and see what they are doing. With live video, you can provide any updates about your practice or talk about your latest promotions. By building your brand using this strategy, you can reach both new and existing patients.
Promote Professionalism
Whatever your dental social media marketing ideas are, each platform serves a different function, and you’ll use each one with specific strategies in mind.
A dental marketing company might suggest that your practice sign up for LinkedIn and use it for their digital marketing efforts. LinkedIn can be an excellent tool for your practice since it can highlight your expertise and create a more professional angle.
Consider Targeted Ads
Targeted ads have been in the social media world for a while, but for good reason. With advertising on social media, you can grow your sales and patient-base. Also, you can target new and returning customers better, which will end up saving you money.
Be sure to use platform analytics to ensure the best results for your ad campaigns. If you’re wondering which platforms are worth investing your money into, these are the most effective: Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat.
Now that you know where to begin, you can get better exposure for your dental practice on social media. Be sure to keep up-to-date with emerging trends so you can get ahead in your marketing efforts.
