No website can exist without content writing. It does a great job of keeping the visitors interested. Webmasters know very well that for them to get the traffic they want, the content in their websites needs to work for them. Content plays a substantial role in making a website rank well in the search engine result pages.
As a content writer, it is your role to make your client’s business stand out in the crowd. Also, if the company does well, you also reap benefits from the relationship. It is for that reason that you need to strive to write quality content for your client. Without outstanding content, SEO is useless. The business will not be able to get traffic, get leads, conversions or even make sales. Use the following content writing tips to get to see how well the search engines will rank website at serpbook.
1. Ensure your content is high quality
What is meant by high-quality content? It is a term used to refer to refer to material that visitors find actual value in. Everyone is in a hurry to have content for their websites roll out every hour or so and forget how much quality is detrimental. You can take advantage of this and make quality content do the trick of attracting an equally quality audience.
Quality content entails the use of relevant keywords and the perfect word-count that gives the visitors detailed information on what they are looking for.
2. Create relevant content
In all you do, remember to remain relevant. There is nothing worse than making visitors come to your website only for them to leave shortly after just because what you have there does not suit them. Do not deviate, as tempting as it may be. Also, do not be compelled to think that being out of topic could create some engagement.
Content that is not relevant to your audience will never do anything to take your website to another level. To avoid irrelevance, before you start working on a piece, take time to dig deeper into your audience. Find out what they like, what they are looking for and what they would enjoy engaging with. By so doing, your chances of deviating will be minimized.
3. Avoid keyword stuffing
Keyword stuffing is punishable by death! Well, not in a literal way but it is a recipe for the end of a website. Google no longer uses keyword density to rank sites. It will, therefore, be of no use to go overboard with the keywords. A keyword per 50-00 words is fair enough; no one will hunt you down for this. However, remember that remaining relevant is compulsory. Only use relevant keywords.
4. Use headers and sub-headers to make your content appealing
Remember that the website needs to be user-friendly if it is to at all give you the results you wish for. One of the ways of achieving user-friendliness is by making your content readable and appealing. A great way of doing so is incorporating headers and sub-headers. Experts advise that you use you keep it at 300 words under any header or sub-header.it will make your content readable and appealing to the users, which will make them stick around longer increasing the dwell time. You know what happens next, Google gets to reward you with better ranks.
5. Keep your content up to date
Having your content updated may envelop a couple of actions. One, it may be done by revisiting old material and renovating them. It will involve aligning its relevant with what is currently going on. The other way you can update your content is quite straightforward, that is, rolling out fresh content more frequently.
This strategy aims to ensure that whatever you have on the website is always relevant and is useful to the visitors. Keeping your content updated will also keep your site from harm’s way: penalties from Google.
Your content has to be original! There is no other way around this. By originality, you need to pay attention to both your material and voice. Originality goes a long way in giving your brand authority. The users need something that they can associate your brand with. Copying does nothing to facilitate that. Remember that search engines are against duplication, which means that by copying, you are not only attracting trouble from Google and Bing, but you are also depriving the brand of a voice. Luckily for you, there are plenty of tools in the market like Copyscape and Grammarly that can help you with checking plagiarism before publishing any material. Always keep your content authentic and unique!
The six tips above will come in handy in your journey to becoming a better content writer. Use them to create quality and excellent content for your audience.