How to Get Your News Story Published

posted by Chris Valentine

We all have stories to tell- whether you’re running a business or looking into a career in some form of journalism, it’s important that you understand what goes into getting your new story published. 

It can certainly be overwhelming if this is all new to you, but it doesn’t have to be if you get the information you need about the process. And this is where we come in. Read on to understand what you need to do to get your new story publishing.

Understand Your Target Audience

You always run the risk of losing value if you don’t target a specific demographic. The media is a wide pool and you can have exposure to all kinds of people with different interests and needs, which ultimately will not get you the attention or traction that you need for your story or your business. This is why it’s so important that you narrow down who your target audience is and do extensive research on details such as SEO and how it works to help get you attention. Understand the market that you’re tapping into and stay up to date with the latest development within the field and topic that relates to your story. Gathering all of this information will go a long way in helping you create a successful story that is more likely to get you the attention you want. People from different age groups, backgrounds, and cultures will have different things that appeal to their interest. You need to stay relevant to your demographic and push the right buttons. 

Write Your Press Release

This is the most important step when it comes to getting your story published. Your press release is what is going to draw both publishers and readers in and it is pretty much what can make or break your success. It needs to catch the reader’s attention immediately, and this is something that isn’t always easy to do, because you have to stay fresh and unique in a world that is drowning in information. There are a couple of things that you need to do to ensure that you have a flawless press release, and if you don’t hit all these points, you risk having a dull press release.. Alternatively, if you’re running a business and would rather get some help, there are people that specialize in this. The services provided at claim that professional press release services ideally should take on the project for you from beginning to end. They write the release for you and know who to contact in order to have it released at the most effective sources. However, if you’re planning to write out the release yourself, keep the following steps in mind:

  • Structure: Always have an introductory and conclusive paragraph and the body.
  • Content: Your content has to be intriguing, informative, and relatable. 


  • Call To Action: The CTA has to clarify to the reader what they need to do and who they can contact to get more information on the matter.


  • Visual Stimulation: Use images, videos, and give links to further their curiosity and keep them involved in your content. 

Have an Editor 

No matter how good you think you are, you always need to have an editor look over your work. The reason this is necessary is that you are susceptible to making mistakes, and it’s always great to have an extra set of eyes looking over it with a fresh perspective. The editor will help you create better sentences and ensure that your structure is laid out exactly the way it’s meant to be. Generally, it’s a good idea to hire an editor that specializes with press releases so that they can have a better understanding of what is needed to get your story out there successfully. The order in which your information is presented, the tone and the style make a world of difference. 

Research Publication Sources

This is yet another vital step to the process of getting your story publishing. There are so many mediums when it comes to news publication, and this is why you need to understand each one. Whether it’s online, newspapers, magazines, TV, or even radio, each has its pros and cons and you need to really get all the information that you can if you want to reach the right audience, both in numbers and in relevance to what you would like to publish. For instance, there are many famous publishers online that require subscriptions, and while they have a great number of followers, there is a big pool of people that they don’t cater to. So you need to see what kind of content every publisher puts out, and what demographic of the population is their usual customer. This way, you’ll know whether you should be approaching this kind of publisher or not.   

Build Relationships & Gain Exposure

You’re going to have an extremely difficult time really being successful with your news stories if you don’t make connections, regardless of whether they’re online or in person. Make sure that you or your business has an online presence on as many social media platforms as you can manage. 

This will make getting the attention of publishers much easier because they will know that you do have a presence and connecting your readers to different sources through your platforms will make exposure that much more effective for you you. Make an effort to contact different publication houses and ask for face time so you can sell your idea and get a shot at getting your story published.

There are many factors that go into creating news-worthy stories, but it’s something that you can definitely do if you follow the guidelines provided here. You always need to ensure that you stay focused and have a certain goal in mind, otherwise you can get lost in a sea of information that will definitely miss the mark. You have to work with the premise that people have short attention spans, and in order to appeal to a publisher, you have to impress them with a powerful press release and a unique and interesting story. 

You may also like