Obama Ads Inside Video Games

Video games feature ads for Obama’s campaign

Obama’s Campaign is genius. They know how to advertise, and they know how to create a brand. Just look at the “Obama Logo”:

Now they are putting Obama ads inside video games! Yes, Barack Obama has become the first presidential candidate to buy ad space inside a game.

From The Associated Press:

Eighteen video games, including the extremely popular Guitar Hero and Madden 09, will feature in-game ads from the Obama campaign in the final weeks before the election. The ads — appearing on billboards and other signage — remind players that early voting has begun and plug a campaign Web site that encourages people to register for early voting.

Obama campaign officials said the video game ads target 10 states that allow early voting, including several battleground states: Ohio, Iowa, Indiana, Montana, Wisconsin, North Carolina, Nevada, New Mexico, Florida, and Colorado.

Scene From Burnout Paradise

The Democrat’s ads are aimed primarily at Xbox Live players who like sports, including NASCAR, the NBA, the NHL and skateboarding.

Here’s how in-game advertising works: The Xbox 360 console connects to the Internet, so it can be updated with new features, including ads. In the case of “Burnout: Paradise,” the game came out in stores in January, but the Obama ads were only inserted this month.