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Bloomberg Accidentally Posts Obituary for Steve Jobs

Written by OddCulture on August 28th, 2008 in accidents.

Jumping the gun a little bit, the Bloomberg newswire posted an obituary for Apple CEO Steve Jobs.

<em>Uh, hello? I'm not dead yet!</em>

Uh, hello? I'm not dead yet!

Gawker has the scoop:

Jobs’s battle with pancreatic cancer, and speculation over his health, jarred Wall Street earlier this year and continues to be the subject of speculation.

And if Bloomberg readers had seen the internal story slug, “testjobs,” their jitters might have abated. The obit, which we’ve obtained and reprinted after the jump, is a bit macabre to read but should not scare you out of your Apple shares.

<em>Sample of the OBIT - Full version at Gawker</em>

Sample of the OBIT - Full version at Gawker

And of course, here is the inevitable retraction:

Retraction:

Story Referencing Apple Was Sent in Error by Bloomberg News

Aug. 27 (Bloomberg) — An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today. The item was never meant for publication and
has been retracted. —Editor: Joe Winski, Cesca Antonelli

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