Odd Culture
Your Ad Here

Leaked New Nine Inch Nails: Viral Marketing?

Written by Alyx on February 14th, 2007 in culture.

By now you’ve probably heard that a flash drive was found in a bathroom in Lisbon, Portugal, with a new Nine Inch Nails track, “My Violent Heart,” on it. The track is a leak of sorts from the upcoming Nine Inch Nails album “Year Zero,” described oddly by various sources as an album cobbled together from various websites of the future, and due for release on April 17, 2007.

If you haven’t heard the song yet, here’s a couple links that were working when I posted this:

Link 1

Link 2

Accident? Or great example of viral marketing? The track has made several laps around the internet already today, and forums are wild with speculation as to why and how it got placed in the lav. The forums on digg.com make a comparison to Aphex Twin’s “Windowlicker” where Richard D. James hid imagery in the spectra:

At the end of the track there is a huge bit of static that doesn’t really sound like static; it has a pattern. If you decompress the song and load it into a program capable of viewing spectral information, you’ll see this:

myviolentheart.jpg

I don’t think this is a “leak” but the track was released on purpose.

My reasoning: Aphex Twin did something similar (hell, exactly the same) with the spectra on the Windowlicker album. If you loaded up the retail cd and loaded up the right track to be analyzed you would see his face. It didn’t work for mp3 because the compression killed the effect. If this was just a half-assed leak we wouldn’t be able to see The Presence. Trent & Co did this on purpose. It’s the only explanation.

If you’re having trouble, it’s supposed to be a hand/arm. The hand and arm have shown up several times in Trent Reznor’s lyrics, most recently in “The Hand That Feeds,” but also notably earlier in the lyrics to “The Wretched”: and God himself will reach his fucking arm through/just to push you down.

content_02.jpg

What’s a spectral analyzer, you ask?

The spectral-analyzer is a graph that looks at all of the frequencies that the sound sample (in this case, the song) and colors the frequencies that are currently being output (those that can be heard). For instance, if a sine wave was oscillating at 700Hz for say 6 seconds, there would be one thin horizontal line at the x value of 700. The x axis is frequency (low to the left and higher to the right) and the y axis is time (soonest at the bottom, earliest at the top).

Lyrics to the leaked track, also courtesy digg.com:

you and i only look the same
but we are very far apart
these bullet holes will mark where the passion used to be
and there is violence in my heart
in to fire you can send us
from the fire we return
you can label us a consequence
of how much you have to learn
you can try, but you’ll never understand
this is something you will never understand
can you hear it now?
hear it coming now?
can you hear it now?

chorus:
on hands and knees we crawl
you cannot stop us all
our bones, our skin
we will not let you win

you have set something in motion
much greater than you have ever known
standing there in your great naivety
about to reap what you have sown
i will feed upon your weaknesses
soon you’ll lose the world (to care?)
when you return to the place you call home
we will be there x2

chorus x2
bridge: solo
(whisper) it seeks me out x4
bridge 2
static

It’s an interesting, noisy track with the vocals turned down quite a bit. Check it out even if you’re not interested in the viral marketing hype.

Edited — Trent Reznor has released this statement about Year Zero:

“This record began as an experiment with noise on a laptop in a bus on tour somewhere. That sound led to a daydream about the end of the world. That daydream stuck with me and over time revealed itself to be much more,” Reznor said in the statement. “I believe sometimes you have a choice in what inspiration you choose to follow and other times you really don’t. This record is the latter. Once I tuned into it, everything fell into place … as if it were meant to be. … The record turned out to be more than a just a record in scale, as you will see over time.

“Part one is Year Zero. Concept record. Sixteen tracks. What’s it about? Well, it takes place about 15 years in the future. Things are not good. If you imagine a world where greed and power continue to run their likely course, you’ll have an idea of the backdrop,” he continued. “The world has reached the breaking point — politically, spiritually and ecologically. Written from various perspectives of people in this world, Year Zero examines various viewpoints set against an impending moment of truth.”

7 Responses to “Leaked New Nine Inch Nails: Viral Marketing?”

  1. josh Says:

    trent reznor is a fucking mastermind

  2. Tom Says:

    trent reznor is a fucking rip-off artist.
    http://www.bastwood.com/aphex.php

  3. GomzGT Says:

    Actually, check out the whole deal here:

    http://www.echoingthesound.org/phpbbx/viewtopic.php?t=20265

    More Info,.. the pics of the hand, called “The Presence” appears in the iamtryingtobelieve.com site… where the presence of a drug called Perapin in Drinking Water causes illusions of a hand that strikes down from the sky… They got the URL from a tour tshirt that has the letters spelling IAMTRYINGTOBELIEVE highlighted in comparison to the letters that spelled the cities, venues and dates of the tour.

    What aphex twin did was only to make images appear with a software.. Which is a very interesting and creative such. TR is actually creating art, not only through the use of this resource, but rather making a public message… with a clear anti-government tendency.

    Rodrigo Gomez
    Chile.-

  4. Ratt Finck Says:

    Ok ok ok, enuff of gFX… it´s music that matters!
    Wot bout if the new NIN album wouls suck in musical terms?

    Would it be sooo important those gFX tricks?
    The same goes to all that viral mk campaign.

    The challenge is like this (at least for me): Let´s hear the entire album, rate it, and next we could focus on extra items.

    Catcha later!
    RF@SCL

  5. Invasive Says:

    At first Trent’s lyrics looked like all his other lyrics - goth city. Then I realized he just made an anti-war song. Specifically anti-Iraq war. Links don’t work anymore but I’ll try to find the tune later.

  6. GomzGT Says:

    hey…

    Songs are free athe NIN’s own myspace….

    http://www.myspace.com/nin

    check them out there…

  7. SpaceBoots Says:

    we’ll all be here in 15 years.. i guess we’ll see what will happen.

    im not all that optimistic…

Leave a Reply



Disclaimer: Odd Culture and its parent Gordyville LLC are not responsible for the content of user comments. Opinions of our readers are not necessarily ours. Odd Culture is intended for an adult audience 18 and up.

Bad Behavior has blocked 2258 access attempts in the last 7 days.