French Toilet Water. Literally.
Written by Alyx on February 1st, 2007 in culture.
More marketing fun from today’s WSJ:
Last month, bottled-water company Groupe Neptune in a one-week campaign plastered 1,400 billboards across Paris and its outskirts with ads urging people to be particularly selective about what they drink.
“I don’t drink the water I use to flush,” read many of the posters, which displayed a photo of a white toilet bowl marked with a big red “X.” Next to the discredited commode was a large picture of Neptune’s Cristaline brand of still bottled water. “I drink Cristaline,” the ad concluded.
