Too much of anything, even love, isn’t necessarily a good thing. - James T Kirk

I think you can safely add “water” to that equation.

From CNN:

SACRAMENTO, California (AP) — A woman who competed in a radio station’s contest to see how much water she could drink without going to the bathroom died of water intoxication, the coroner’s office said Saturday. Jennifer Strange, 28, was found dead Friday in her suburban Rancho Cordova home hours after taking part in the “Hold Your Wee for a Wii” contest in which KDND 107.9 promised a Nintendo Wii video game system for the winner. “She said to one of our supervisors that she was on her way home and her head was hurting her real bad,” said Laura Rios, one of Strange’s co-workers at Radiological Associates of Sacramento. “She was crying, and that was the last that anyone had heard from her.” A preliminary investigation found evidence “consistent with a water intoxication death,” said assistant Coroner Ed Smith.
Initially, contestants were handed 8-ounce bottles of water to drink every 15 minutes. “They were small little half-pint bottles, so we thought it was going to be easy,” said fellow contestant James Ybarra of Woodland. “They told us if you don’t feel like you can do this, don’t put your health at risk.” Ybarra said he quit after drinking five bottles. “My bladder couldn’t handle it anymore,” he added. After he quit, he said, the remaining contestants, including Strange, were given even bigger bottles to drink. “I was talking to her and she was a nice lady,” Ybarra said. “She was telling me about her family and her three kids and how she was doing it for her kids.”

There’s something even stranger than this woman’s last name. The radion station, KDND, is also called The End.

Update: Here’s more - according to CBS News:

A Sacramento area radio station fired 10 employees Tuesday, including three morning disc jockeys, in reaction to a tragedy in which a woman died Friday after an on-air water-drinking contest at the station’s studios. The hosts of the KDND-FM “Morning Rave” show - who go by the on-air names Trish, Maney and Lukas - were fired a day after the station suspended the show and said it is investigating the circumstances surrounding the death. CBS News station KOVR-TV reports that during the contest, a listener - self-identified as a nurse - called the live radio broadcast and warned that the game was dangerous. “I want to say that those people drinking all that water can get sick and die from water intoxication,” said the caller. “Yeah, we’re aware of that,” replied a DJ, according to the broadcast news report. “They signed releases so we’re not responsible, okay?” Donnie Logsdon – one of the 18 contestants trying to win a Nintendo Wii gaming console by drinking the most water without going to the bathroom – tells KOVR-TV news that they didn’t hear that on-air warning in the room where he and the others were filling up way beyond comfort.
John Geary, vice president and general manager of KDND parent company, Entercom/Sacramento, announced the firings Tuesday in an e-mail to reporters: “Effective immediately, the ‘Morning Rave’ program is canceled and ten employees are no longer with the station.” A company spokesman, Charles Sipkins, confirmed that the three DJs, as well as two other on-air personalities, “Carter” and “Fester,” are among those fired. Five other employees who worked on the “Morning Rave” also were let go. All 10 were fired, the spokesman said, for violating terms of their employee agreements. The “Morning Rave” had been on the air for about five years and was one of Sacramento’s top-rated morning radio shows.
Drinking large quantities of water rapidly can throw off the body’s balance of electrolytes, causing brain swelling and leading to seizures, coma, or even death.

Jeebus, it just gets weirder. The damn show was called Morning Rave. This same kind of crap happens at raves - kids high on E drink more water than they are supposed to and die of water intoxication (also called Hyponatremia) .

Rave on, ya freakz! PLUR, and stuff! say, can I have some water?

Talk about omens - a woman called Strange going to the End at a Morning Rave. Dies of water. And all she needed was a Wii.

And can somebody tell me why this kind of bullshit is still on radio airwaves? Ever since Stern left, things have gotten worse - and Stern was no bargain either when it came to radio entertainment. These kind of contests show the level of desperation from radio organizations who are feeling the encroachment of irrelevance.

~B.G.